Assumption Testing

• 01:09

  

  Test assumptions across your solutions.

  Not one solution at a time.

• 02:08

  

  Testing assumptions in low traffic environments

  Go to where your potential customers are

• 03:10

  

  Testing assumptions when "everyone" is your audience

  Test with your riskiest populations

• 02:57

  

  Testing multiple assumptions with one prototype

  Don't fall into the trap of big idea testing

• 02:15

  

  Testing new business ideas

  Compare and contrast customer segments

• 01:11

  

  The value of early signals.

  And why we don’t want to start with large-scale tests.

• 01:08

  

  Two tools every product team should have access to.

  No, I'm not endorsing specific tools.

• 01:31

  

  Understanding false positives and false negatives.

  They will happen in assumption testing (and large-scale A/B testing too).

• 02:15

  

  We are not scientists.

  We don’t have time for that.

• 01:17

  

  What do you do if an assumption test fails?

  Get used to it.

• 00:45

  

  What do you do if an assumption test passes?

  It depends.

• 06:58

  

  What do you mean by assumption testing?

  It's not prototyping your whole idea.

• 01:28

  

  What is an assumption test?

  A structured activity designed to help us evaluate risk.

• 00:38

  

  When should product teams run assumption tests?

  All the time.

• 01:33

  

  When you don’t have time to run assumption tests.

  Start with a tennie-tiny test.

• 01:35

  

  Why assumption testing matters?

  It leads to better decisions.

• 01:14

  

  Why we define success upfront

  It makes your assumption tests actionable.

• 01:07

  

  Why we test more than one idea at a time.

  We want to guard against bias.