00:55
Don't give your product teams business outcomes.
01:54
Don't assume they get it. They don't.
04:00
It depends on the scope of your team's work.
02:59
No. But you'll have more impact if you start thinking about outcomes.
03:55
An outcome measures impact.
04:43
Derive product outcomes from your business outcomes.
00:59
But don't abandon your outcome every quarter
00:56
It's the key to uncovering business outcomes
00:58
It's a format for expressing a desired outcome.
00:49
It's the consequence of action.
01:00
Any outcome can be represented as an OKR.
03:04
Ideally, it's a 2-way negotiation.
00:52
It's how we deliver value over time.
00:49
You can’t do discovery well for more than one outcome at a time.
