Defining Outcomes

• 00:56

  

  Business Outcomes vs. Product Outcomes

  And what both represent.

• 00:55

  

  Business outcomes vs. product outcomes

  Don't give your product teams business outcomes.

• 01:54

  

  Help your teams understand business value.

  Don't assume they get it. They don't.

• 01:04

  

  How to set an outcome before you have a product.

  Set a directional outcome.

• 00:42

  

  Introducing outcomes in an output culture.

  An easy way to get started.

• 00:59

  

  Revisit your outcome every quarter

  But don't abandon your outcome every quarter

• 00:56

  

  Understanding revenue model formulas

  It's the key to uncovering business outcomes

• 00:58

  

  What's an OKR?

  It's a format for expressing a desired outcome.

• 00:49

  

  What's an outcome?

  It's the consequence of action.

• 01:00

  

  What's the difference between OKRs and outcomes?

  Any outcome can be represented as an OKR.

• 00:52

  

  Why we focus on profit

  It's how we deliver value over time.

• 00:49

  

  Working on more than one outcome at a time.

  You can’t do discovery well for more than one outcome at a time.