Product Talk

00:54

Capturing what you learned from a customer interview.

Use an interview snapshot.
00:59

Combatting confirmation bias in customer interviews

What's unique about this customer?
02:46

Customers vs. People Like Your Customers

Start by asking, "what do we need to learn?"
03:37

Do you ask different interview questions each week?

No.
01:11

Don’t ask leading questions.

We all know this, but here’s why we do it anyway.
00:58

Every interview is a test of your opportunity space.

Listen for differences in story structure.
01:00

Exploring customer interviewing incentives.

Cash often isn't the best option
00:57

Finding “customers’ to talk to before you have customers.

Go to them or pull them to you.
01:06

Getting reliable feedback from customer interviews

Ask the right questions.
00:56

Getting Started with Story-Based Interviewing

Show, don't tell.
00:59

How do I know when I’ve interviewed enough customers?

You have never interviewed enough customers.
00:57

How do you find customers to interview?

Automate the recruiting process.
00:45

How often should you conduct customer interviews?

Try to get to weekly.
00:45

How to collect a specific story about past customer behavior.

It takes practice.
00:45

Make your interview requests specific.

What’s in it for your customer?
02:57

Overcoming bias when automating your customer recruiting

Recruit for variation.
03:05

Preparing for a customer interview

Find one story-based question.
00:54

Recruiting without an incentive.

Crafting a compelling offer.
02:36

Reducing customer interview no shows

Understand the underlying psychology
01:37

Research questions vs. interview questions.

And why the difference matters.
00:55

Share your customer interview insights.

Bring stakeholders along as you learn.
00:49

Should you interview the same customers or different customers?

Both.
00:56

Talking to humans.

Don't make up unnecessary rules.
05:03

The Interview Snapshot

How to synthesize a single customer interview.