Opportunity Mapping

• 00:58

  

  A well-structured opportunity space has distinct branches

  Identify key moments in time.

• 00:59

  

  Add just enough structure to your opportunity map.

  It’s not a one-and-done activity.

• 00:59

  

  An opportunity lives in one moment in time.

  It should not have multiple parents.

• 00:59

  

  Avoid opportunities that are solutions in disguise.

  Is there more than one way to address this opportunity?

• 00:59

  

  Avoid vertical stacks of opportunities.

  Either reframe them or fill in the missing siblings.

• 01:40

  

  Building coherent products

  While working on one opportunity at a time.

• 02:23

  

  Can opportunities emerge from employee dogfooding?

  Yes, if your employees are similar to your customers.

• 00:51

  

  Deciding which opportunities belong on your opportunity solution tree.

  3 key questions to ask.

• 00:51

  

  Feelings aren’t opportunities.

  But they often point to opportunities.

• 00:56

  

  Frame opportunities from your customers’ perspective.

  Keep an idea out for business-centric opportunities.

• 00:51

  

  How to map an opportunity space.

  Getting started with opportunity solution trees.

• 01:27

  

  Moving on to a new target opportunity

  Knowing when to keep at it vs. moving on.

• 01:12

  

  Opportunities emerge from customer stories.

  Don’t make them up.

• 00:59

  

  Opportunity mapping unlocks a continuous cadence.

  Ship one small opportunity at a time.

• 00:59

  

  Stop reacting and start having an impact.

  Create value for customers and your business.

• 03:02

  

  The "best/right" opportunity

  How to get unstuck when assessing opportunities

• 00:48

  

  The challenge with opportunity backlogs.

  Opportunities come in all shapes and sizes.

• 00:53

  

  The need for opportunity mapping.

  You will never fully satisfy your customers’ desires.

• 01:05

  

  Turn big intractable problems into smaller, more solvable problems.

  The power of decomposition.

• 00:55

  

  Understanding the structure of an opportunity solution tree.

  Depicting two types of relationships.

• 00:49

  

  Update your opportunity solution tree every 3-4 interviews.

  Don't overreact to a single conversation.

• 01:04

  

  Work on one small opportunity at a time.

  Reduce your batch size.