Product Talk

00:58

A well-structured opportunity space has distinct branches

Identify key moments in time.
00:59

Add just enough structure to your opportunity map.

It’s not a one-and-done activity.
00:59

An opportunity lives in one moment in time.

It should not have multiple parents.
00:59

Avoid opportunities that are solutions in disguise.

Is there more than one way to address this opportunity?
00:59

Avoid vertical stacks of opportunities.

Either reframe them or fill in the missing siblings.
01:40

Building coherent products

While working on one opportunity at a time.
00:51

Deciding which opportunities belong on your opportunity solution tree.

3 key questions to ask.
00:51

Feelings aren’t opportunities.

But they often point to opportunities.
00:56

Frame opportunities from your customers’ perspective.

Keep an idea out for business-centric opportunities.
00:51

How to map an opportunity space.

Getting started with opportunity solution trees.
01:27

Moving on to a new target opportunity

Knowing when to keep at it vs. moving on.
01:12

Opportunities emerge from customer stories.

Don’t make them up.
00:59

Opportunity mapping unlocks a continuous cadence.

Ship one small opportunity at a time.
00:59

Stop reacting and start having an impact.

Create value for customers and your business.
00:48

The challenge with opportunity backlogs.

Opportunities come in all shapes and sizes.
00:53

The need for opportunity mapping.

You will never fully satisfy your customers’ desires.
01:05

Turn big intractable problems into smaller, more solvable problems.

The power of decomposition.
00:55

Understanding the structure of an opportunity solution tree.

Depicting two types of relationships.
00:49

Update your opportunity solution tree every 3-4 interviews.

Don't overreact to a single conversation.
01:04

Work on one small opportunity at a time.

Reduce your batch size.