01:06
Why we can't simple ask, "What would you pay for this?"
00:54
But they are great for measuring impact.
02:24
Find the smallest thing you can do this week.
01:02
One is for discovery, one is for measuring impact.
02:26
Yes, and here's when and why you should.
01:06
Make decisions based on what you are learning.
00:59
Use the categories to generate assumptions.
04:39
We are not validating our assumptions, we are mitigating risk.
01:14
Our goal is to get so specific that someone else can call the win or loss
04:54
Usability assumption tests vs. project-based usability testing
04:12
Do what works best for your team.
03:41
Reduce as much ambiguity as you can
02:46
Share as much or as little as each stakeholder needs or wants.
01:22
You are inviting confirmation bias in.
