Product Talk

00:56

2 Cognitive Biases Every Product Team Should Know About

Don't fall into these common traps.
00:58

5 Types of Product Assumptions

Product ideas typically depend on five different types of assumptions.
00:56

5 Ways to Generate Assumptions

Learn how to break your product ideas into their underlying assumptions.
00:59

7 key benefits of using opportunity solution trees.

Can you list them all?
00:59

A real-life, willingness to pay story.

Why we can't simple ask, "What would you pay for this?"
00:54

Avoid "Whether Or Not" decisions.

Here's why ...
00:55

Business Outcomes vs. Product Outcomes

And what both represent.
00:39

Defining continuous discovery.

A clear benchmark to aspire to.
00:47

Don't ask customers what they are willing to pay.

3 things you can do instead.
00:54

Don't Start with Validation Research

It's the slowest, most expensive way to learn.
00:50

Focusing engineers on customer needs.

Everyone should have an opinion about what to build.
00:53

Get specific when generating assumptions.

Whole solution assumptions lead us astray.
00:55

Getting Started with Story-Based Interviewing

Show, don't tell.
00:58

How do user researchers fit in product trios?

AKA Hire more researchers.
00:57

How do you find customers to interview?

Automate the recruiting process.
00:45

How often should you conduct customer interviews?

Try to get to weekly.
00:53

How to resolve disagreements in a product trio.

It's not by designating one decision maker.
00:41

Introducing outcomes in an output culture.

An easy way to get started.
00:59

Is There Any Potential Harm in Building This Idea?

How to avoid unintended consequences.
00:41

Knowing what to do next.

In discovery.
00:55

Leading change as an individual contributor.

Meet Bianca Sterling.
00:58

Living in a project world.

Does this sound like your organization?
00:44

Most teams don't generate enough assumptions.

Why you should aim for 20+.
00:43

On output culture.

Does this sound like your company?