01:13
Titles don’t matter. The work matters.
00:49
Everyone should have an opinion about what to build.
00:54
It's not by designating one decision maker.
00:56
20 attributes that might indicate success.
01:17
It makes our whole company more customer-centric.
00:50
And designers and software engineers don't own the solution.
00:50
Bring the rest of the team along.
00:58
Keep it visible and be consistent.
00:48
And why you should start working in one.
01:17
And how you can overcome that resistance.
00:59
Why we need to include engineers in discovery.
