03:05
Find one story-based question.
00:54
Crafting a compelling offer.
02:36
Understand the underlying psychology
00:55
Bring stakeholders along as you learn.
02:09
Don't interview and note-take at the same time.
00:56
Don't make up unnecessary rules.
05:03
How to synthesize a single customer interview.
03:40
Collect a lot of stories and look for patterns.
00:55
Build a competitive advantage that compounds over time.
00:52
These activities are valuable, but not customer interviews.
04:09
How can we get access to end-users?
00:48
My answer might surprise you.
00:54
"Customer" can mean different things.
