00:58
Create bright spots in your organization.
00:55
Digital products are never done.
00:53
You will never fully satisfy your customers’ desires.
00:50
Outcomes, opportunities, and solutions.
01:11
And why we don’t want to start with large-scale tests.
00:55
2 small research activities you should do every week.
01:42
My answer might surprise you.
03:40
Collect a lot of stories and look for patterns.
03:28
Is your customer willing to do what you need them to do.
01:31
They will happen in assumption testing (and large-scale A/B testing too).
00:56
It's the key to uncovering business outcomes
00:42
When getting started with discovery.
01:22
Here’s where to focus your discovery efforts.
00:51
With opportunity solution trees.
00:54
Don't spend all day in meetings.
