01:04
Stop waiting for your organization to change.
03:05
Find one story-based question.
01:17
It makes our whole company more customer-centric.
00:50
And designers and software engineers don't own the solution.
04:43
Derive product outcomes from your business outcomes.
00:50
Bring the rest of the team along.
00:28
An important distinction.
03:41
Reduce as much ambiguity as you can
00:54
Crafting a compelling offer.
00:32
Share visual artifacts instead.
02:36
Understand the underlying psychology
00:58
Keep it visible and be consistent.
00:58
How to integrate them into your flow.
00:59
But don't abandon your outcome every quarter
00:55
Bring stakeholders along as you learn.
