Product Talk

00:57

What if my sales team won't let me interview customers?

Overcoming resistance.
01:28

What is an assumption test?

A structured activity designed to help us evaluate risk.
00:55

What is product discovery?

While we have many tactics the key idea is quite simple.
01:20

What is product sense?

I'm not sure.
00:55

What should we ask in customer interviews?

Mitigating cognitive biases.
00:47

What's a product trio?

And why you should start working in one.
00:57

What's an OKR?

It's a format for expressing a desired outcome.
01:13

What's an opportunity solution tree?

And why you should use one.
00:48

What's an outcome?

It's the consequence of action.
00:59

What's the difference between OKRs and outcomes?

Any outcome can be represented as an OKR.
00:38

When should product teams run assumption tests?

All the time.
01:51

When we deviate from our strategic context.

Alignment is crtical.
01:33

When you don’t have time to run assumption tests.

Start with a tennie-tiny test.
00:59

Who is responsible for what in a product trio?

It's not what you think.
00:48

Who should conduct interviews?

My answer might surprise you.
00:58

Who should you include in your product trio?

It depends.
00:54

Who should you interview?

"Customer" can mean different things.
01:35

Why assumption testing matters?

It leads to better decisions.
01:11

Why date-based roadmaps don't work.

They create false certainty.
00:55

Why engineers resist working in a product trio.

And how you can overcome that resistance.
00:45

Why opportunity solution trees start with business value.

It's better for your customer.
00:59

Why organizational change is so hard

And what you can do about it.
00:58

Why Product Trios Disagree Less Often Than You Might Think

The magical power of a shared understanding.
01:14

Why we define success upfront

It makes your assumption tests actionable.

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