00:50
Walk through your story map step by step to enumerate your assumptions.
01:19
Here's how to get started with continuous discovery.
00:56
Don't make up unnecessary rules.
01:07
And how you can defeat them.
00:48
Opportunities come in all shapes and sizes.
05:03
How to synthesize a single customer interview.
00:58
Create bright spots in your organization.
00:55
Digital products are never done.
00:53
You will never fully satisfy your customers’ desires.
00:50
Outcomes, opportunities, and solutions.
01:11
And why we don’t want to start with large-scale tests.
00:55
2 small research activities you should do every week.
01:42
My answer might surprise you.
01:31
They will happen in assumption testing (and large-scale A/B testing too).
00:56
It's the key to uncovering business outcomes
00:42
When getting started with discovery.
01:22
Here’s where to focus your discovery efforts.
