02:46
Share as much or as little as each stakeholder needs or wants.
00:59
Tools, tactics, and frameworks are not enough.
00:59
Create value for customers and your business.
01:22
You are inviting confirmation bias in.
00:50
Walk through your story map step by step to enumerate your assumptions.
01:19
Here's how to get started with continuous discovery.
02:09
Don't interview and note-take at the same time.
00:56
Don't make up unnecessary rules.
02:08
Go to where your potential customers are
02:57
Don't fall into the trap of big idea testing
02:15
Compare and contrast customer segments
03:02
How to get unstuck when assessing opportunities
01:07
And how you can defeat them.
00:48
Opportunities come in all shapes and sizes.
05:03
How to synthesize a single customer interview.
