Product Talk

00:59

Don’t waste time categorizing your assumptions.

Use the categories to generate assumptions.
00:58

Every interview is a test of your opportunity space.

Listen for differences in story structure.
00:50

Everyone loses the ideological war.

Don't be dogmatic.
01:00

Exploring customer interviewing incentives.

Cash often isn't the best option
00:51

Feelings aren’t opportunities.

But they often point to opportunities.
00:57

Finding “customers’ to talk to before you have customers.

Go to them or pull them to you.
00:49

Focusing engineers on customer needs.

Everyone should have an opinion about what to build.
00:56

Frame opportunities from your customers’ perspective.

Keep an idea out for business-centric opportunities.
00:54

Get specific when generating assumptions.

Whole solution assumptions lead us astray.
01:06

Getting reliable feedback from customer interviews

Ask the right questions.
00:55

Getting Started with Story-Based Interviewing

Show, don't tell.
01:19

Help your teams get started with continuous discovery.

Common obstacles to overcome.
01:12

Help your teams make discovery a habit.

Top leaders' best tips.
01:20

Help your teams make time for discovery.

Top leaders' best tips.
01:54

Help your teams understand business value.

Don't assume they get it. They don't.
00:59

How do I know when I’ve interviewed enough customers?

You have never interviewed enough customers.
01:00

How do user researchers fit in product trios?

AKA Hire more researchers.
00:57

How do you find customers to interview?

Automate the recruiting process.
01:30

How do you make decisions based on the results of your assumption tests?

Remember to compare and contrast.
00:45

How often should you conduct customer interviews?

Try to get to weekly.
00:45

How to collect a specific story about past customer behavior.

It takes practice.
00:57

How to evaluate your assumption test results.

Compare and contrast.
00:51

How to map an opportunity space.

Getting started with opportunity solution trees.
00:54

How to resolve disagreements in a product trio

It's not by designating one decision maker.

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