00:59
Use the categories to generate assumptions.
00:58
Listen for differences in story structure.
00:51
But they often point to opportunities.
00:49
Everyone should have an opinion about what to build.
00:56
Keep an idea out for business-centric opportunities.
00:54
Whole solution assumptions lead us astray.
01:54
Don't assume they get it. They don't.
00:59
You have never interviewed enough customers.
00:57
Automate the recruiting process.
00:51
Getting started with opportunity solution trees.
00:54
It's not by designating one decision maker.
