00:55
It's the slowest, most expensive way to learn.
00:59
Maintain your delivery cadence.
01:11
We all know this, but here’s why we do it anyway.
01:06
Make decisions based on what you are learning.
00:59
Use the categories to generate assumptions.
00:58
Listen for differences in story structure.
00:51
But they often point to opportunities.
00:49
Everyone should have an opinion about what to build.
00:56
Keep an idea out for business-centric opportunities.
00:54
Whole solution assumptions lead us astray.
01:54
Don't assume they get it. They don't.
00:59
You have never interviewed enough customers.
03:45
Find the right method that works for your team.
