00:59
Tools, tactics, and frameworks are not enough.
00:59
Create value for customers and your business.
01:22
You are inviting confirmation bias in.
00:50
Walk through your story map step by step to enumerate your assumptions.
01:19
Here's how to get started with continuous discovery.
00:56
Don't make up unnecessary rules.
01:07
And how you can defeat them.
00:48
Opportunities come in all shapes and sizes.
05:03
How to synthesize a single customer interview.
00:58
Create bright spots in your organization.
00:55
Digital products are never done.
00:53
You will never fully satisfy your customers’ desires.
00:50
Outcomes, opportunities, and solutions.
01:11
And why we don’t want to start with large-scale tests.
00:55
2 small research activities you should do every week.
01:42
My answer might surprise you.
