Product Talk

01:37

Research questions vs. interview questions.

And why the difference matters.
00:59

Revisit your outcome every quarter

But don't abandon your outcome every quarter
00:55

Share your customer interview insights.

Bring stakeholders along as you learn.
00:58

Share your discovery findings with the rest of the team.

Remind them to follow along.
00:49

Should you interview the same customers or different customers?

Both.
00:59

Six mindsets enable continuous discovery

Tools, tactics, and frameworks are not enough.
00:59

Stop reacting and start having an impact.

Create value for customers and your business.
00:50

Story Map to Uncover Hidden Assumptions

Walk through your story map step by step to enumerate your assumptions.
00:58

Test assumptions across your solutions.

Not one solution at a time.
01:06

The 4 villains of decision making.

And how you can defeat them.
00:48

The challenge with opportunity backlogs.

Opportunities come in all shapes and sizes.
00:59

The curse of knowledge.

And how to mitigate it.
00:58

The key to organizational change.

Create bright spots in your organization.
00:54

The need for continuous discovery.

Digital products are never done.
00:53

The need for opportunity mapping.

You will never fully satisfy your customers’ desires.
00:59

The rhythm of continuous discovery

What to do when.
00:49

The underlying structure of product discovery.

Outcomes, opportunities, and solutions.
01:11

The value of early signals.

And why we don’t want to start with large-scale tests.
00:55

The weekly cadence of continuous discovery.

2 small research activities you should do every week.
00:53

There's no such thing as bad press. I disagree.

Too often, products make headlines for unintended consequences.
00:59

Turn big intractable problems into smaller, more solvable problems.

The power of decomposition.
01:08

Two tools every product team should have access to.

No, I'm not endorsing specific tools.
01:31

Understanding false positives and false negatives.

They will happen in assumption testing (and large-scale A/B testing too).
00:56

Understanding revenue model formulas

It's the key to uncovering business outcomes

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