Product Talk

00:56

Discovery and delivery should be done by the same team.

Handoffs kill momentum.
00:32

Discovery doesn’t tell us the right answer.

It reduces risk.
00:50

Discovery vs. Delivery

Are you making this common mistake?
01:13

Do we need product managers?

Titles don’t matter. The work matters.
00:47

Don't ask customers what they are willing to pay.

3 things you can do instead.
00:54

Don't Start with Validation Research

It's the slowest, most expensive way to learn.
01:11

Don’t ask leading questions.

We all know this, but here’s why we do it anyway.
00:59

Don’t get stuck assumption testing.

Make decisions based on what you are learning.
01:03

Don’t use percentages in your success criteria.

They are ambiguous.
00:58

Every interview is a test of your opportunity space.

Listen for differences in story structure.
01:00

Exploring customer interviewing incentives.

Cash often isn't the best option
00:51

Feelings aren’t opportunities.

But they often point to opportunities.
00:57

Finding “customers’ to talk to before you have customers.

Go to them or pull them to you.
00:50

Focusing engineers on customer needs.

Everyone should have an opinion about what to build.
00:56

Frame opportunities from your customers’ perspective.

Keep an idea out for business-centric opportunities.
00:53

Get specific when generating assumptions.

Whole solution assumptions lead us astray.
00:55

Getting Started with Story-Based Interviewing

Show, don't tell.
00:59

How do I know when I’ve interviewed enough customers?

You have never interviewed enough customers.
00:58

How do user researchers fit in product trios?

AKA Hire more researchers.
00:57

How do you find customers to interview?

Automate the recruiting process.
00:45

How often should you conduct customer interviews?

Try to get to weekly.
00:45

How to collect a specific story about past customer behavior.

It takes practice.
00:51

How to map an opportunity space.

Getting started with opportunity solution trees.
00:53

How to resolve disagreements in a product trio.

It's not by designating one decision maker.

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