Product Talk

00:53

One discovery habit every product team can adopt.

It only takes about 15 minutes to get started.
00:50

Opportunity solution trees build team alignment.

Helping to avoid fruitless opinion battles.
00:49

Product managers don't own the problem.

And designers and software engineers don't own the solution.
00:49

Should you interview the same customers or different customers?

Both.
00:50

Story Map to Uncover Hidden Assumptions

Walk through your story map step by step to enumerate your assumptions.
01:06

The 4 villains of decision making.

And how you can defeat them.
00:59

The curse of knowledge.

And how to mitigate it.
00:54

The need for continuous discovery.

Digital products are never done.
00:49

The underlying structure of product discovery.

Outcomes, opportunities, and solutions.
00:55

The weekly cadence of continuous discovery.

2 small research activities you should do every week.
00:53

There's no such thing as bad press. I disagree.

Too often, products make headlines for unintended consequences.
00:50

Unlocking a continuous cadence.

With opportunity solution trees.
00:55

What are customer interviews?

Build a competitive advantage that compounds over time.
00:52

What doesn't count as customer interviews?

These activities are valuable, but not customer interviews.
00:55

What is product discovery?

While we have many tactics the key idea is quite simple.
00:47

What's a product trio?

And why you should start working in one.
01:13

What's an opportunity solution tree?

And why you should use one.
00:59

Who is responsible for what in a prodcut trio?

It's not what you think.
00:48

Who should conduct interviews?

My answer might surprise you.
00:58

Who should you include in your product trio?

It depends.
00:54

Who should you interview?

"Customer" can mean different things.
00:55

Why engineers resist working in a product trio.

And how you can overcome that resistance.
00:45

Why opportunity solution trees start with business value.

It's better for your customer.
00:58

Why Product Trios Disagree Less Often Than You Might Think

The magical power of a shared understanding.