Product Talk

00:55

Understanding the structure of an opportunity solution tree.

Depicting two types of relationships.
00:52

Unlock team alignment.

With visualizations.
00:50

Unlocking a continuous cadence.

With opportunity solution trees.
00:49

Update your opportunity solution tree every 3-4 interviews.

Don't overreact to a single conversation.
00:59

Visualize your thinking.

To bring others along.
02:15

We are not scientists.

We don’t have time for that.
00:55

What are customer interviews?

Build a competitive advantage that compounds over time.
00:52

What doesn't count as customer interviews?

These activities are valuable, but not customer interviews.
00:57

What if my sales team won't let me interview customers?

Overcoming resistance.
00:55

What is product discovery?

While we have many tactics the key idea is quite simple.
01:20

What is product sense?

I'm not sure.
00:55

What should we ask in customer interviews?

Mitigating cognitive biases.
00:47

What's a product trio?

And why you should start working in one.
00:57

What's an OKR?

It's a format for expressing a desired outcome.
01:13

What's an opportunity solution tree?

And why you should use one.
00:48

What's an outcome?

It's the consequence of action.
00:59

What's the difference between OKRs and outcomes?

Any outcome can be represented as an OKR.
00:59

Who is responsible for what in a product trio?

It's not what you think.
00:48

Who should conduct interviews?

My answer might surprise you.
00:58

Who should you include in your product trio?

It depends.
00:54

Who should you interview?

"Customer" can mean different things.
00:55

Why engineers resist working in a product trio.

And how you can overcome that resistance.
00:45

Why opportunity solution trees start with business value.

It's better for your customer.
00:59

Why organizational change is so hard

And what you can do about it.

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