01:11
Understanding strategic context.
00:44
Does this sound like your company?
00:55
It only takes about 15 minutes to get started.
00:59
Focus on unmet customer needs, pain points, and desires.
00:51
Helping to avoid fruitless opinion battles.
01:04
Stop waiting for your organization to change.
01:17
It makes our whole company more customer-centric.
00:50
And designers and software engineers don't own the solution.
00:50
Bring the rest of the team along.
00:28
An important distinction.
00:54
Crafting a compelling offer.
00:32
Share visual artifacts instead.
00:58
Keep it visible and be consistent.
00:58
How to integrate them into your flow.
00:59
But don't abandon your outcome every quarter
00:55
Bring stakeholders along as you learn.
