Product Talk

00:56

2 Cognitive Biases Every Product Team Should Know About

Don't fall into these common traps.
00:58

5 Types of Product Assumptions

Product ideas typically depend on five different types of assumptions.
00:56

5 Ways to Generate Assumptions

Learn how to break your product ideas into their underlying assumptions.
00:59

7 key benefits of using opportunity solution trees.

Can you list them all?
00:59

A real-life, willingness to pay story.

Why we can't simple ask, "What would you pay for this?"
00:58

A well-structured opportunity space has distinct branches

Identify key moments in time.
00:54

A/B tests are not the best discovery tools.

But they are great for measuring impact.
00:49

Add discovery to your daily standups.

But keep it quick.
00:47

Add discovery to your sprint retrospectives.

Ask these 2 reflection questions.
00:59

Add just enough structure to your opportunity map.

It’s not a one-and-done activity.
00:59

An opportunity lives in one moment in time.

It should not have multiple parents.
00:50

Assumption tests simulate a specific moment.

They don’t test the whole idea.
00:59

Assumption Tests vs. Experiments

One is for discovery, one is for measuring impact.
00:54

Avoid "Whether Or Not" decisions.

Here's why ...
00:59

Avoid opportunities that are solutions in disguise.

Is there more than one way to address this opportunity?
00:59

Avoid vertical stacks of opportunities.

Either reframe them or fill in the missing siblings.
00:59

Building coherent products, while working on one opportunity at a time.

Zoom in, zoom out.
00:55

Business Outcomes vs. Product Outcomes

And what both represent.
00:55

Business outcomes vs. product outcomes

Don't give your product teams business outcomes.
00:54

Capturing what you learned from a customer interview.

Use an interview snapshot.
00:59

Combatting confirmation bias in customer interviews

What's unique about this customer?
00:51

Deciding which opportunities belong on your opportunity solution tree.

3 key questions to ask.
00:39

Defining continuous discovery.

A clear benchmark to aspire to.
00:43

Design your assumption tests for the best case scenario.

It’s not cheating.

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